Transworld: Snowboarding's Best

Transworld Snowboarding is a magazine that is purely about snowboarding. Within this magazine there are several articles about snowboard gear (mainly advertisements and reviews), snowboarding locations, and interviews of people who are in the industry. One aspect of transworld that I really like is how artistic the magazine is. For example, there are several large scale photographs that depict tricks, or beautiful landscapes.

Transworld Snowboarding is owned by Bonnier Corporation. Bonnier corporation is one of the largest magazine corporations and is owner of most major outdoor magazines such as all the Transworld sports, SKI magazine, and Outdoor Life. Transworld Snowboarding is releases a new issue once a month.Transworld's website is extremely impressive. At first glance it might look busy and inundated with articles and advertisements, but the website is surprisingly easy to navigate. At the top of the page, there are several sections such as videos, photos, gear guide, and a how to section.

Another interesting feature that this website provides is the resort section and the girl's sections. The resort section lists the several sections based on multiple categories such as best overall resorts, best parks, and best half pipes. The girl's section displays all female oriented sections like women's gear, videos, and photos.

There is no current issue section, however there is an online ordering section at the bottom of the page. Here you can subscribe or renew your subscription. Transworld Snowboarding also has Facebook, Twitter, and Youtube accounts. The Twitter and Facebook accounts are purely related to Transworld Snowboarding, whereas the Youtube account has videos from all of the different Transworld sports.

Transworld uses the media power tools in an interesting way. There magazine is always outlined in a bright color, usually a light blue, orange, or red. The magazine always has a large scale photo on the cover. The bright colors and photograph triggers our limbic brain because we must process the images and colors. The articles and other texts are processed by our neocortex or thinking brain. One persuasive technique used by Transworld is the plain folk method. By using uncomplicated language in their texts, besides the use of some jargon, the articles can easily by read by anyone.

Transworld Snowboarding is the perfect magazine if you are a snowboarding fiend, or if you are interesting in snowboarding at all. The websites may seem busy, but it is easy to navigate and find what it is you are looking for. Personally, I love watching the videos on their website. They are very well edited and produced. The photographs are works of art and depict awesome landscapes. If you love to snowboard or interested in learning how to, pick up a copy of Transworld and give it a serious look.

It's Friday And I'm Not In Love

If you have not seen this yet, I greatly recommend you watch this video. As a music aficionado, I can honestly say that this is the worst song that has ever graced my ears. The music video portrays the so called pop star Rebecca Black lip syncing her hit song "Friday" doing absolutely pointless things with her pre-teen friends. Certain screenshots show kids obviously under the legal driving age commandeering expensive cars. The lyrics to Friday lack any creative genius. They are no more than a repetition of trite, and meaningless sayings or a monotonous grocery list of things the average pre-teen or high school student does every day. The auto tune is horrible and does a horrible job of covering up Black's lack of vocal talent. I feel bad for the grown man, with his extremely lame rap verse, who was somehow convinced to be in this video. He is easily 20 years older than everyone in the video and something tells me that his music career is pretty much over after this faux pas.

The amazing thing about this video is the fact that it has over 6.5 million hits. What's even more amazing than that is the fact that it only took the video less than 5 days to reach that number. Now, I have a feeling that most of the viewers probably watched the video for it's extremely lame production techniques and it's oh so catchy lyrics. But, sadly, deep down in my soul there are people watching this video who actually think this song is good. I feel bad for those people. The song has became such a viral hit that it even got the attention of CNN and other news sites, such as Billboard and Rolling Stone. People have torn this girl apart. The comments on this video are absolutely ruthless. Although the song is terrible and funny, the kid is 13 years old and deserves some credit. People should be less harsh on her. Therefore, I will not criticize the artist. She has enough to deal with, she doesn't need my two cents.

The song was produced by Ark Music Factory, which is a production company that accepts teen pop stars who have hopes of reaching stardom. The people of Ark Music Factory should be a shamed of themselves. In fact, all pop music record labels today should be ashamed. The music industry is no longer a product for the people. It is a business that grossly produces meaningless and mindless dribble in order to make as much money as possible and do it quickly. Nothing is pure anymore. Everything produced by major record labels is auto tuned and fake. I encourage you dive deep into the music world and find actual artist who take pride in their work. Find pure music that presents a crass-less message. Go forth.